Brand Design + Style Guide
Texas Etiquette is an institution teaching women and girls how to find their inner power, their confidence and their truth. The company was founded and run by Misty Harris, who has been transforming women and girls lives since 1996.
Misty came to me needing a new look for her brand that was still classy but modern and she wanted to move away from the pink or girly aesthetic. She originally had a logo designed for her and she wanted to complete her branding with new, fresh colours in tones of blue and with some classic graphic elements.
My solution was a beautiful colour palette of blue and a touch of gold. To expand on the theme, I added a vintage botanical drawing as her primary graphic element which is featured in her patterns and in her print materials. Embodying the classic style with a modern touch.